The FERRARI LUCE – few will know you’re rich.

Ferrari’s First Production Electric Vehicle • 2026

The Luce at a glance

Price	€550,000 / ~$647,000 (before options)
Power:	1,050 CV (772 kW) — four permanent-magnet motors
0–100 km/h	2.5 seconds
Top Speed	310 km/h (193 mph)
Battery	122 kWh gross / 117 kWh net — 800V architecture
Range	530 km (329 miles) WLTP
Charging	350 kW DC fast charge — 10–80% in under 25 minutes
Weight	2,260 kg
Configuration	Four-door, five-seat executive liftback
Deliveries	Q4 2026
Drag Coefficient	Cd 0.254 — lowest in Ferrari history

You’re at a dinner party dressed better than your normal; your shirt collar is digging into you like a noose. These work-friends belong to your partner and you feel out-of -place. You stand out of anyone’s way, failing to blend into the stark decor, fumbling with your key fob tucked in your trousers. Then, gliding effortlessly across the room, a party-type, far more comfortable with their attire, approaches you and with tone dripping of pretension and without introducing themselves, asks if yours is the minivan blocking the entrance.

*Sigh* You can feel their eyes staring at your ill-fitting collar. You didn’t even want to even be here; there was some good TV to be watched from your well-worn recliner but you felt pressured to attend. You feel their eyes scanning you, judging and settling in disappointment. Right then you decide to take your uncomfortable suit for a spin; if you’re not where you want to be then it can let you be who you aren’t. Partly in defence, you fashion your response from an article you just read ” No”, you say with uncharacteristic nonchalance while covering your Dodge keyfob in your pocket. Then, out of nowhere, reaching for your best Italian accent, you retort: “mine is the Type F222, the Ferrari Luce.”

The Ferrari Luce isn’t a brilliant Toyota Crown rebadged with a cheap Ferrari sticker. It is a battery electric executive car, Ferrari’s first production electric vehicle and the brand’s first five-seat model. It was previewed under the development name Elettrica during Ferrari’s Capital Markets Day in October 2025, with the production model revealed in Rome on 25 May 2026.

The name Luce, meaning ‘light’ in Italian, was confirmed before the production reveal. This is not a niche experiment or a limited-run halo car. For many, the Luce may be their first Ferrari, persuaded by the zero-emissions powertrain and seamless high performance, but also by its versatility, there is room on board for five and a capacious hatchback. It is deliberately aimed at a new generation of ultra-wealthy buyers who might never have considered a Ferrari before.

Ferrari CEO Benedetto Vigna described the Luce as ‘an addition to the lineup, not a transition’ to all-electric, and it will coexist with internal combustion and hybrid models. The company’s strategy for 2030 calls for 20% electric vehicles, 40% hybrids, and 40% internal combustion vehicles in its annual sales. This shows where the camps lie.

Design: The Controversy or controversy by design?

The Luce’s exterior has been the most talked-about aspect of the car, and not always favourably. A light show launch featured five Luces, painted from Ferrari-red to white and light blue, marking a clear break from the carmaker’s aggressive, muscular, signature sporty style, with a larger body and an expansive, glass-led design.

The interior can be described the design as divisive, and some analysts questioned whether the model’s saloon-like form matched Ferrari’s traditional sports-car image. The Luce is the largest Ferrari ever produced.

It achieved the lowest drag coefficient in the company’s history: 0.254. The aerodynamic efficiency is exceptional for a car of this size, but many feel the styling sacrificed drama to achieve it. The front features a low-slung nose above which sits an additional bodywork element that resembles an upside-down wing, creating downforce.

The rear doors are hinged at the back, suicide doors, and the steeply raked windshield is followed by a curved roofline ending in a sloped rear window. Just look at where the windshield washer blades rest!

Simple round LED taillights replace the traditional sleek rectangular units seen on the Purosangue and other current Ferraris. At the rear, a movable spoiler, more like an aero bridge, sits above the recess where the taillights live.

The ascending waistline creates a visual connection between the front wing and the rear deck. With 23-inch wheels at the front and 24-inch wheels at the rear, the Luce wears the largest wheels ever fitted to a production Ferrari. But it hasn’t been all roses: Former Ferrari chairman Luca di Montezemolo described the vehicle to Italian media as a disgrace to the company’s storied history, saying he hoped they would remove the prancing horse logo. Ferrari’s stock fell 8% the day after the reveal before recovering three days later;

i critici criticheranno.

Rearview will lament the departure from traditional; the forward looking will recognize greatness before others and praise Ferrari for not shirking risk. Plugged In Ride is the latter. The design was entrusted to LoveFrom, un collettivo creativo di designer, architetti, musicisti, registi, scrittori, ingegneri e artisti, led by former Apple chief design officer Sir Jony Ive and designer Marc Newson.

The Technology: Platform and Architecture

Ferrari developed a bespoke 800-volt platform including the electric powertrain, high-voltage battery, and inverters manufacturing the core components at the new E-Building in Maranello. This is a fully proprietary Ferrari architecture, covering more than 60 new patents. The Luce went into production entirely in-house, with Ferrari stating that all core components are manufactured in Maranello. The result of five years of engineering work, and importantly, has nothing in common with any external EV platform.

The Four-Motor Powertrain

The powertrain consists of four radial-flux permanent-magnet synchronous motors, one per wheel. Ferrari says the electric drives are based on the units used in the F80 hypercar and incorporate know-how from Formula 1 and the World Endurance Championship.

The two motors on the front axle each deliver 105 kW and 140 Nm, while the two rear-axle motors each provide 310 kW and 355 Nm resulting in 210 kW at the front and 620 kW at the rear. Peak output is 772 kW (1,050 CV) with a maximum torque of 990 Nm at the motors. The system is deliberately rear-biased, preserving the handling feel of a traditional Ferrari rather than simply distributing power evenly. The rotors use a Halbach array to channel the magnetic field and achieve 93% efficiency, a figure that reflects the depth of Ferrari’s motor engineering rather than a reliance on supplier units.

Performance

The Luce accelerates to 100 km/h in 2.5 seconds and reaches a top speed of 310 km/h. A launch mode handle in the overhead console unlocks an additional 54 horsepower for drag-strip use. On the road, throttle response is telepathic, the result of electric motors delivering torque in milliseconds rather than the fractions of a second required by a combustion powertrain, however highly tuned.

Battery and Charging

The battery has a gross capacity of 122 kWh and a net usable capacity of 117 kWh, operating at a nominal voltage of 800 volts. According to the WLTP standard, the vehicle’s range is 530 km (329 miles), with an energy consumption rate of 22.1 kWh/100 km. The 800V architecture supports DC fast charging at up to 350 kW, enabling a charge from 10% to 80% in under 25 minutes under optimal conditions. Ferrari offers an 8-year warranty on the battery pack.

Chassis and Dynamics

The Luce is equipped with active suspension, four-wheel steering, and torque vectoring. There is also a separately elastically-mounted subframe, a first for a Ferrari, which reduces NVH (noise, vibration, and harshness) while allowing the chassis to still communicate road feel. Active aerodynamic grilles are another first for the marque.

The Luce uses automotive-grade Corning Gorilla Glass (just like the iPhone), E Ink technology for the key fob (transfers colour when activated), and an inverter that eliminates the need for a traditional 48-volt battery. It is the first Ferrari to feature active aero grilles. The car is also targeting Euro NCAP testing, another first for Ferrari, potentially becoming the most expensive vehicle ever to be crash-tested by the organization.

Torque Shift Engagement

One of the Luce’s most novel systems, the Torque Shift Engagement mechanism means the shift paddles on the steering wheel do not simulate traditional gear changes. Instead, the right paddle allows the driver to increase available power in several stages, while the left paddle adjusts recuperation or deceleration via the powertrain. Along with the Torque Shift Engagement’s five levels of power and torque available delivering progressively stronger acceleration over a very broad range of speeds when using the right steering wheel paddle. For engine braking, the left paddle replicate engine braking. The Luce will have Range, Tour & Performance driving modes.

Ferrari aims to preserve some of the interaction previously provided by the engine, transmission, and revs in internal combustion models approaching a corner with the same sort of progressive control as a combustion car.

The Sound System

A precision accelerometer at the centre of the rear axle captures the dynamic texture and vibration of the rotating components, equalizing and amplifying it in a manner similar to an electric guitar. The resulting sound activates in Performance and Manual driving modes. This is not one of those disappointing, simulated combustion engine soundtrack, it is the Luce’s own mechanical voice, amplified and shaped. Some find it genuinely evocative; others feel it underlines the absence of what made Ferrari famous.

Driving Modes and Controls

An e-manettino joins the traditional chassis manettino on the steering wheel, overseeing power, the torque curve, traction, and performance via Range, Tour, and Performance settings. The dual-manettino setup, one for chassis dynamics, one for the electric powertrain, is a thoughtful nod to Ferrari tradition. Great news: The steering wheel uses conventional switches instead of the touchpads fitted to some previous Ferrari models.

Interior: Materials, Craftsmanship & Quality

This is where the Luce makes its most unambiguous case for greatness.

The LoveFrom philosophy, shaped by Jony Ive and Marc Newson, both genuine car enthusiasts and classic Ferrari owners rejected the all-screen approach that has plagued much of the industry. We, at PIR, see the interior as nothing short of stunning and urge any detractors to try to get their hands on the Luce’s controls; they will exclaim in borrowed Italian: feedback tattile fenomenale!

Philosophy: Analogue Meets Digital

The interior is a celebration of tactility, from its solid metal switchgear and analogue dials, to its simplistic almost retro steering wheel and plush leather upholstery bathed in ambient lighting. Ferrari describes it as ‘a celebration of hundreds of discrete products, each meticulously considered and treated with individual care,’ creating a single clean volume with forms simplified and rationalized in service of the driving experience. Ferrari and LoveFrom appear to have met somewhere in the middle on the physical vs. digital question, and the analogue-meets-digital approach to the cockpit should be the blueprint every carmaker studies before they rip out another bank of physical buttons. Unlike Tesla and many Chinese EV rivals, there is no single dominating touchscreen, no haptic-only controls, and no AI assistant cluttering the interface.

Steering Wheel and Instrumentation

The steering wheel alone consists of 19 precision-machined recycled aluminum parts. Many of the controls throughout the cabin also use recycled aluminum instead of plastic, a subtle but meaningful shift for a car at this price point. The three-spoke steering wheel positions the driver at the centre of the experience, with ergonomic analogue control modules within immediate reach delivering tactile precision and mechanical feedback. The steering wheel, torque control paddles, and instrument binnacle form a unified assembly engineered around driver focus. Designed to move as one integrated unit, the binnacle rotates with the steering wheel, maintaining optimal visibility of critical instrumentation through every corner, a detail of exquisite engineering finesse that recalls classic Ferrari racing cars of the 1950s and 1960s.

The Centre Console

A standalone centre console anchors the interior, integrating the vehicle key, shifter, armrests, storage, and rear-cabin controls into one cohesive module. The key symbolizes the driver’s enduring connection to Ferrari when docked, Ferrari’s historic yellow pulses from the key across the interface, initiating startup and unlocking the shifter. Shifter controls are finished in anodised aluminum and selectively textured glass, reinforcing tactile clarity and performance intent.

Leather and Materials Quality

The cabin uses buttery Italian leather of the highest grade, alongside forged carbon fibre, polished and anodised aluminum, and Alcantara-lined storage areas. The leather, sourced from Italian tanneries, is deeply grained and supple in a way that synthetic materials simply cannot replicate. Multiple stitching patterns and an extensive range of colour-ways are offered through Ferrari’s Tailor Made personalization programme. Rear passengers access a dedicated control panel for real-time drive data and climate settings. The console surround is wrapped in premium Italian leather with Alcantara-lined storage, the blending of craftsmanship with precision engineering that defines the Maranello approach to luxury interiors. The quality consistently exceeds anything found in a Porsche Taycan’s cabin, and matches or surpasses the Purosangue’s already exemplary interior.

Seating and Space

Seating is sculpted to balance long-distance comfort with performance-focused support. At the front, high-bolstered bucket seats provide great side support during high-speed cornering. A tall centre console houses a split-opening armrest with a storage compartment underneath. At the back, a split-folding bench seat accommodates three adults comfortably, a true five-seater for the first time in Ferrari history. The flat floor, made possible by the EV architecture, provides generous rear legroom. Cargo capacity is 597 litres behind the seats.

How It Compares to Rival EVs

Luce vs. Porsche Taycan Turbo GT

The Taycan is the benchmark by which all performance EVs are measured. With UK prices from £88,265 and an official combined range of up to 421 miles, the Taycan Turbo S beats the Luce by a tenth of a second to 62 mph in its most extreme configuration. However, the Taycan at its peak costs roughly a quarter of the Luce’s price and is available to far more buyers. The Luce plays in a different league of exclusivity. The Porsche offers more practical charging infrastructure integration and is a better daily car; the Ferrari offers incomparably more prestige, richer interior drama, and deeper emotional connection.

Luce vs. Rimac Nevera

The Luce sits above the Porsche Taycan Turbo GT but well below the €2 million Rimac Nevera. The Nevera is a purpose-built hypercar, faster in every measurable way but seating only two, offering no luggage space, and being entirely track-focused in its intent. The Luce is a far more usable proposition for someone who needs to carry a family while still having the option to embarrass almost anything on a mountain road. If you want the most technically astonishing EV, you call Rimac. If you want an electric car that still makes you feel like you have joined a very exclusive club, the Luce is in a class of one.

Luce vs. Lucid Air Sapphire

The Lucid offers extraordinary range and a genuinely refined interior at a fraction of the cost. But it is an American car built around technology bragging rights, efficiency figures and range above all else. The Luce counters with Italian craftsmanship, a bespoke motorsport-derived platform, and the most powerful brand in automotive history. They are barely competitors, the buyers are entirely different people.

Luce vs. Automobili Pininfarina Battista

A closer match in spirit: Italian coachbuilt luxury EV with similar headline power. But the Battista is a two-seat coupé lacking the Luce’s practicality, and Pininfarina lacks Ferrari’s motorsport credibility and global service network. The Battista is for collectors; the Luce is for those who actually intend to use a car.

Luce vs. Lotus Emeya / Mercedes-AMG EQS 53

Both offer genuine performance EV credibility at significantly lower price points. The Emeya 900 produces 905 hp and uses a similarly sophisticated multi-motor architecture. The AMG EQS 53 offers Mercedes-Benz build quality and the full Hyperscreen interior technology at a fraction of the Luce’s price. Neither, however, carries a prancing horse on the bonnet.

How the Luce stacks up vs current ICE Ferraris

The Luce sits at the top of Ferrari’s current price range. The Purosangue SUV is $424,000, the 12Cilindri is $467,000, and the SF90 Stradale is $525,000. The Luce, at $647,000, is the most expensive standard production Ferrari ever offered.

Luce vs. Purosangue (V12, 715 hp — ~$424,000)

The Purosangue’s 6.5-litre naturally aspirated V12 produces 715 horsepower and 716 Nm, reaching 100 km/h in 3.3 seconds and sharing the Luce’s 310 km/h top speed. The Purosangue offers one of the last truly great V12 experiences in a road car, operatic, mechanical, irreplaceable. The Luce is nearly a full second quicker to 100 km/h, has 335 more horsepower, offers a fifth seat, and more cargo space. But the Purosangue gives you the sound, and you cannot put a price on that. Well, you can, it’s about $220,000 less. For the traditional Ferrari buyer, the choice is clear.

Luce vs. SF90 Stradale (hybrid, ~986 hp — ~$525,000)

The SF90 is Ferrari’s combustion-hybrid masterpiece, a mid-engined two-seater with a twin-turbo V8 augmented by three electric motors. It is the closest to the Luce in headline power. The SF90 is narrower, lighter, and more focused, a track weapon that also functions brilliantly on the road. The Luce is more liveable, more spacious, and arguably more technologically advanced, but the SF90’s engine note and mid-engined dynamics represent the very soul of what Ferrari has always been.

Luce vs. 12Cilindri (V12 GT, 830 hp — ~$467,000)

The 12Cilindri is a front-engined V12 grand tourer in the tradition of the 812 Superfast vast, passionate, and thunderously good on an open road. It costs considerably less than the Luce and offers a driving experience defined by the mechanical orchestra of twelve cylinders. These two cars represent the clearest possible statement of where Ferrari has come from, and where it intends to go.

Luce vs. Roma / Amalfi (V8 GT — ~$250,000)

The Roma and its successor the Amalfi sit at the affordable end of the current Ferrari range. They are front-engined, rear-wheel-drive grand tourers with twin-turbo V8 power, approximately 620 hp, and the most beautiful bodies in the current Ferrari lineup. They offer classic Ferrari proportions, sensational steering, and the kind of V8 soundtrack that reminds you why internal combustion will always be irreplaceable. The Luce is three times the price and carries three times the occupants.

The Luce, Ferrari’s realpolitik

So this opens a cavalcade of question: Is this Ferrari’s self-confirming statement that they should never build an EV? As our world has become more combative, is Luca di Montezemolo’s condemnation of the Luce just theatre, playing into our nature to elicit responses and in doing so, ensure a longer pre-launch news cycle? Will the Luce cleave the customer base into returning ICE owners and EV owners, who can now justify their second Ferrari to be less green? Is the $650k price tag purposeful to shut-down any chirpers who ignorantly think that the Luce is for those who couldn’t afford a real Ferrari? Is said price tag so purposely high that it doesn’t mass-market the Ferrari marque the way of the Cayenne? As we are not invited to the board meetings, we will never know.

What we do know is that the Ferrari Luce is the most significant, most controversial, and in many ways most impressive Ferrari in decades. It is powered by four electric motors producing 1,050 CV, accelerates to 100 km/h in 2.5 seconds, reaches a top speed of 310 km/h, and has a claimed range of 530 km on a full charge.

The interior is a masterclass in what luxury should look and feel like in the 21st century, physical, tactile, Italian to its core, and miles ahead of rivals in its approach to the analogue-digital balance. The exterior will remain divisive for years. The engineering, the interior craftsmanship, and the sheer audacity of what Ferrari has built here, entirely in-house, on a bespoke platform, with its own motors, its own operating system, and its own acoustic philosophy is extraordinary.

Ferrari has been braver here than most expected, and braver than they needed to be.The Luce is not the Ferrari you fell in love with on a bedroom poster. It is the Ferrari you will want when you have a family, a conscience, and $650,000 burning a hole in your pocket. The V12 is not dead; the 12Cilindri and Purosangue confirm that emphatically. But the future has arrived at Maranello, and it is 530 kilometres long.

Ferrari Luce • Type F222 • Assembled in Maranello, Italy • First deliveries Q4 2026